Kenneth KongGeneral Manager SME360 Hong Kong / China
    Kenneth is a business development executive with over 20 years of working experience across a number of industries. He started selling to golf clubs in the mainland China and Hong Kong in 1994.
    In year 2000, he joined IMG’s Hong Kong office as Marketing Manager, China and was responsible for sponsorship sales in the Greater China Region. In 2004 his role was expanded to include digital media and was among the first in Asia to sell sports content to mobile network operators. He sold sponsorship of football, tennis, table tennis events, brokered athlete endorsement, and worked on event management, sponsorship rights implementation and Olympic marketing consulting. He was promoted to Director of Business Development, Digital Media in 2006 and VP, Business Development, Asia in 2009.
    In 2010, he joined Mission Hills China as Deputy General Manager, Sports Development and worked on the event management of the inaugural pro-celebrity tournament Mission Hills Star Trophy, in which he worked with Hollywood A-list celebrities, artists from Japan, Korea, Hong Kong and Mainland China, well renowned athletes, and international professional golfers.
    Kenneth grew up in Hong Kong, went to university in Canada, worked for mainland Chinese, Hong Kong and multinational corporations, and is fluent in English and Chinese.