Sydney’s iconic Spring Financial Group Spring Cycle event is about to get bigger and better! In exciting industry news it was announced today that Bicycle NSW have joined forces with Fairfax Events & Entertainment, Australia’s leading events company.
In making the announcement Bicycle NSW President, Jon Leighton, stated “We are the peak advocacy body in NSW, and exist to create a better environment for all bicycle riders across our state. Our pinnacle each year is creating a day for cycling for all types of riders. For over 35 years we have worked with State and Local Government to close Sydney’s inner city streets, and give the road to riders to encourage them to enjoy life on a bike. It’s a mass participation event which encourages anybody and everybody to hop on their bikes and see how great Sydney really is. Plus, how great our city would be with more cyclists. In 2017 Spring Financial Group became a major partner, and now working directly with Fairfax Events & Entertainment, this iconic ride will become accessible to all bicycle riders not only in NSW but across Australia. Spring Cycle will become an iconic international event right in the heart of Sydney – something we should all be proud of.”
Managing Director of Fairfax Events & Entertainment, Martin Jolly, added “We are excited to partner with Bicycle NSW and welcoming the Spring Cycle event to our mass participation event portfolio. As part of our strategy we have focused on successful growth across our cycling portfolio that already includes; The Great Ocean & Otway classic, The Audax Alpine Classic, Giro Della Donna, Ride Daylesford and the Amy’s Gran Fondo. The opportunity to partner with Bicycle NSW to deliver the Spring Cycle event, with its rich history, is a perfect fit for us. Our first-clas s team have built The Sun-Hera ld City2Surf presented by Westpac into the world’s largest mass participation fun run and our aim is to apply these skills coupled with the Fairfax media power to create another truly world class event.”
Each year, over 9,000 cyclists take to the streets of Sydney for Spring Cycle. The riders cycle over the Sydney Harbour Bridge, past the Sydney Opera House, through the City and out to the Western Suburbs, in Sydney’s largest display of cycling advocacy. Bike riders from throughout New South Wales and even overseas culminate in one location for one purpose to come together as a community and to ultimately change and improve bike riding accessibility in NSW. From Inner Sydney out to the West, riders can rediscover the joys of bike riding on this premier day of cycling.
For over 40 years, Bicycle NSW has been the peak advocacy body for cycling in NSW. Their primary aim is to to create a better and safer environment for all bicycle riders across the state. Fairfax Events & Entertainment is Australia’s leading events organisation, delivering world class, mass participation experiences and providing significant social and economic impact to local communities.