It was announced today in Melbourne, Australia that Freedom Drone Sports (FDS) and Sports Media and Entertainment 360 (SME 360) have formed a new company to manage and promote the newly [...]

Richie McCaw surprised Luke Russell from Middleton Grange School in Christchurch today and invited him to join Richie’s team to run Tough Mudder this November, an event described by organisers as [...]

“My Mum was diagnosed with breast cancer in 2004 and during this time she was comforted by the support of Breast Cancer Network Australia’s My Journey Kit, which helped her understand breast [...]

Sports Media and Entertainment 360 (SME360) has signed a 5-year management deal for the cycling event, Giro Della Donna to be held on November 25 & 26 at Warburton Recreation Reserve. Now in [...]

An expected 2,000 cyclists will ride the Daylesford region in an inaugural event supporting Breast Cancer Network Australia on October 28th. The event is hosted by Sports Media and Entertainment [...]

Volunteer speaker and ambassador for beyondblue, Matt Hall, will compete this Saturday at the Australian Corporate Triathlon in the Gold Coast in support of beyondblue to raise awareness of the [...]

  Former National Rugby League (NRL) player Shaun Spence will compete this Sunday at the Australian Corporate Triathlon in Penrith in support of beyondblue alongside fellow former player and [...]

  Athletes braved the lightning, wind, rain and freezing conditions to battle it out on course at Deep Heat Challenge Melbourne 2017 on Sunday. With the Asia Pacific Championship title up [...]

Deep Heat Challenge Melbourne will be held this Sunday April 9th at Catani Gardens St. Kilda. With the Asia Pacific Championship title up for grabs, the event will see international and local [...]

Glenn Holland, a Policeman from Victoria Police, will compete in this weekend’s Deep Heat Challenge Melbourne to raise funds for the Blue Ribbon Foundation, supporting his colleagues suffering [...]

MELBOURNE cardiologist Geoff Toogood has revealed how regular exercise helped him regain control of his mental health and aided his recovery from depression. Dr Toogood is a volunteer speaker for [...]

The Deep Heat Challenge Melbourne event is set to showcase some of the best International athletes in the Triathlon world on April 9 at Catani Gardens. Run and operated by Sports Media and [...]

Sports Media and Entertainment 360 has nominated the Amy Gillett Foundation as Official Charity Partner of the RACV Great Ocean and Otway Classic Ride on March 18, 2017. The ride is one of [...]

  SME 360’s Founder and CEO, Martin Jolly, today announced that Deep Heat had secured the naming rights partnership to The Challenge Melbourne Asia Pacific Championship. The Deep Heat [...]

Three International Triathlon Union (ITU) triathletes from the USA will be competing in the Gatorade Triathlon Series Races 4 & 5 as part of an international training camp. Keeghan Hurley, [...]

Sports Media and Entertainment 360 (SME360) have joined forces with Barefoot Cinema in a joint venture aimed to expand both businesses. The unique outdoor cinema experience launched its first [...]

OLYMPIC swimming champion Libby Trickett will be competing in this year’s Australian Corporate Triathlon Series,which raises money for beyondblue and supports people and families affected by [...]

New Zealanders will be getting muddy again this November after Australian based business, Sports Media and Entertainment 360, signed an exclusive licence agreement to manage Tough Mudder, [...]

Over 100,000 people will run at the same time across the world on May 7. The annual “Wings For Life World Run” an event raising funds for the spinal cord research foundation ‘Wings For Life’ will [...]

Local triathletes will race on Sunday February 5 in the Gatorade Triathlon Series Race 3 to qualify for the Age Group World Championships being held in September at Rotterdam, Netherlands. The [...]