SME 360’s Founder and CEO, Martin Jolly, today announced that Deep Heat had secured the naming rights partnership to The Challenge Melbourne Asia Pacific Championship.

The Deep Heat Challenge Melbourne event, staged by SME 360, will be held on April 9th in the new world class, picturesque bayside location of Catani Gardens in St Kilda.

Jolly said the new partnership is a fantastic opportunity for all involved.

“With over 1,500 professional and age group athletes competing for the 2017 Challenge Asia Pacific Championships we could not have asked for a more suitable partner for our event as the Deep Heat product is the perfect fit for our athletes to perform at their peak” he said.

Head of Marketing for Mentholatum Australasia, Fiona Scrymgeour said that Deep Heat is the perfect partner for Challenge Melbourne, aiding athletes in their recovery to obtain peak performance.

“Deep Heat is delighted to be the naming rights sponsor of this year’s Deep Heat Challenge Melbourne. Triathlons demand muscle performance and this event is the perfect fit for Deep Heat Pro which provides muscle warming and loosening preparation and recovery to perform at your best” she said.

“We wish all participants the best of luck and look forward to an exciting day ahead!”

For more information on Deep Heat Challenge Melbourne head to: