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Sydney’s iconic Spring Financial Group Spring Cycle event is about to get bigger and better! In exciting industry news it was announced today that Bicycle NSW have joined forces with [...]

The Smith Family joins the iconic Corporate Triathlon Series as charity partner Sports Media and Entertainment 360 CEO Mr Martin Jolly announced today that children’s education charity The Smith [...]

At the launch of the 2XU Triathlon Series at Elwood yesterday, Executive Director of Triathlon Victoria, Grant Cosgriff was delighted to announce the partnership with SME360 to deliver the [...]

Sydney, 19 October 2017: The Bloomberg Square Mile Relay returns to the streets of Sydney for its third year on Thursday 12th April. The global race series prepares for another sell-out event [...]

Swimming Australia is excited to announce the launch of Optus Swim Sydney Harbour, giving Aussies of all-ages and abilities the opportunity to take part in a unique swimming experience on January [...]

Founder & CEO of SME360, Martin Jolly, today announced the acquisition of the Audax Alpine Classic Cycling Event. The Alpine Classic will celebrate its 32nd year in 2018. After starting from [...]

Sports Media and Entertainment 360 (SME360) has signed a 5-year management deal for the cycling event, Giro Della Donna to be held on November 25 & 26 at Warburton Recreation Reserve. Now in [...]

An expected 2,000 cyclists will ride the Daylesford region in an inaugural event supporting Breast Cancer Network Australia on October 28th. The event is hosted by Sports Media and Entertainment [...]

Sports Media & Entertainment 360 (SME360) have confirmed they have signed an exclusive licence agreement to manage the global phenomenon Tough Mudder and will be getting Muddy on New Zealand [...]

Over 100,000 people will run at the same time across the world on May 7. The annual “Wings For Life World Run” an event raising funds for the spinal cord research foundation ‘Wings For Life’ will [...]